Today’s it-girls have worked their way from the fashion fringes to the front row by harnessing their millennial gifts: entrepreneurial chutzpah, inborn digital fluency and an unabashed willingness to brand themselves.
Italian Instagram queen sets the industry’s gold-clutch standard with her 3.9 million followers and her style blog, , which is projected to rake in $8 million this year.
A photo posted by Zanita Whittington (@zanitazanita) on
She’s collaborated with Calvin Klein and Redken, designed her own , launched an e-commerce site and set an example for the likes of Aussie Insta-sensations () and L’Oréal Professionnel face (). Mini moguls–slash–moguls in minis, social media’s style stars are a shiny alloy of muse, model and designer.
TIP: “Beautiful content will get clicks, and it needs to be thought-provoking. I think that is a general rule in digital.” —Nicole Warne
Click through the gallery for a selection of The Front-Row Posse’s best Instas