Unlike grunged-out Gen-Xers, these tech-savvy millennials don’t see a contradiction between being whip smart and bedazzling their nails. Their feeds, filled with how-tos— get Ariana Grande’s top knot; contour your cleavage—are direct lines to the Insta-obsessed under-20 masses. Ryerson University grad and Beautycakez vlogger , for example, landed a plum gig as a P&G beauty ambassador.
The reigning queen bee is 19-year-old California vlogger , who wields so much influence that she scored an interview with President Obama earlier this year. In 2015, playing with makeup isn’t just a teenage preoccupation; it’s a million-dollar occupation.
Related: Bethany Mota on How to Be Confident
A photo posted by Bethany Noel Mota (@bethanynoelm) on
TIP: “When I hit a video block, I go to my audience and ask them what they want to see. They always have tons of ideas.” —Bethany Mota
Meet More Social Media Stars:
The Twitter Feminists
The Food Porn Stars
The Front-Row Posse
The Thirst Trappers
The Wellness Gurus
The Comedy Nerds
Return to How to Be a Social Media Star
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