Liz Worth; Toronto;
Let’s say we’ve just met at a cocktail party. How would you describe, in a nutshell, what you do?
I would say that I’m an astrologer, tarot reader and author.
Where did you go to school and what did you study?
I have a journalism background—I studied at Humber College. Since then, I’ve studied astrology under Rebecca Gordon, who is based in New York City, and tarot through several established readers, including Brigit Esselmont.
What was your first paying gig out of school? (In your field, or not.)
I came out of school as a freelance writer. I’d actually been getting paid writing gigs all throughout my time in journalism school and when I graduated, I just kept building upon what I’d started.
What was your BIG break? How did you land it?
I don’t think I had one big break so much as a lot of little things that have led into the next. So many of my wins have come from persistence: Asking for opportunities, pitching myself, promoting myself consistently and creating the things I want to be working on. I also had to hear “no” a lot and learn how to keep going anyway.
Describe the moment in which you first realized, I think this is actually going to work out?
Before I started my business, I working in PR at a non-profit. It was not the right fit for me at all. But I’d been reading tarot for years at that point and people had started asking me to read at their parties. I wasn’t even advertising my services anywhere yet, but the more I said “yes” to these opportunities, the more things opened up. One night I was on my way home from reading at a party and as I was walking down the street I thought, “I think this is something I can do.” I launched my business two months later and haven’t looked back.
What would you say has been your biggest failure or shortcoming, career-wise, to date? How did you bounce back?
Whenever I do something that I know is not 100 percent true to who I am, it backfires. I had decided to transition into non-profit PR because I didn’t want to be self-employed anymore. But once I got there it never, ever, ever felt right. I wasted a lot of time, energy and emotion. I bounced back by deciding not to make choices that don’t align with who I am, and that all led to launching my current business.
Name one piece of career advice you always give.
It’s so boring, but consistency is key when it comes to reaching any kind of goal. Take yourself seriously and show up again and again.
What’s the worst career advice you’ve ever gotten?
“The customer is always right.” I know this might sound contradictory coming from someone who runs a service-based business, but this old adage has really got to go. It makes space for disrespectful behaviour and unwarranted entitlement and expectations. Buying something does not entitle anyone to treat another person poorly.
Did you deal with barriers in your field because you are a woman? If so, what were they?
I find that intuitive work tends to be quite female-dominated, so in tarot and astrology, no, I haven’t come across gender-based barriers. But I have certainly come up against a lot of sexism as an author and a journalist. Still, we persevere. We can’t let these things stop us.
Are you making a fair income for your work? Why or why not? Do you have a side hustle for extra cash? If so, what is it?
No side hustle here. I have had a couple of side gigs as I’ve built my business, but I am a firm believer that business have the best chance of succeeding when their owners are working on them full-time, at least in the early years as things are getting established.
What’s the worst stereotype you’ve heard about millennials at work?
That they value work-life balance too much and don’t want to put in any overtime. As if having a diverse set of priorities is a bad thing. As if trying to actually make decisions about what your life can and should be is something to be frowned upon. As if getting paid to work until a certain time and then expecting to actually be able to leave at that time is a ridiculous notion.