Julie Vu; Vancouver;
Let’s say we’ve just met at a cocktail party. How would you describe, in a nutshell, what you do?
I am a content creator: I film videos about beauty, my life experiences as a transgender woman and also just to educate people and raise awareness about the LGBTQ community.
Where did you go to school and what did you study?
I went to Enver Creek Secondary School in Surrey, BC. I took dance, art and sewing courses. I always had a passion for cosmetics, and thought I had a natural talent so rather than going to makeup school I taught myself. Thank god for YouTube videos!
What was your first paying gig out of school? (In your field, or not.)
After graduation, I applied at M.A.C and got hired right away. I was a frequent shopper—I would save my lunch money and go to the counters weekly!
What was your BIG break? How did you land it?
My big break was when I hit 100,000 subscribers ! I guess when you love what you do and you have a passion for it, people see it and they fall in love with you. I am so grateful for all of my supporters.
Describe the moment in which you first realized, I think this is actually going to work out?
When I received constant messages from strangers telling me how inspiring I am to them. That really motivated me to work harder and prove to people that no matter who you are, if you follow your dreams you can do anything.
What would you say has been your biggest failure or shortcoming, career-wise, to date? How did you bounce back?
I let the social media hate get to me. It made me crawl back into my shell and I stopped broadcasting for a while. But then I realized that I was bigger and stronger than it. I bounced back with more passion and pride, and with a lot of support from my true followers.
Name one piece of career advice you always give.
Do what you love, and the rest will fall into place. If it’s something you enjoy doing, it will never seem like work.
Did you deal with barriers in your field because you are a woman? If so, what were they?
Not that much, because YouTube is a very diverse platform. However, being a transgender woman on the internet comes with criticism. You receive love, but also hate.
Are you making a fair income for your work? Why or why not? Do you have a side hustle/day job for extra cash? If so, what is it?
Yes, I would say I am making a fair income from my work. It did, however, take some time for me to get to where I am today. So, hard work does eventually pay off.
What’s the worst stereotype you’ve heard about millennials at work?
That millennials are lazy. Most millennials aren’t given the chance to prove themselves and it’s unfair.
Photographer, Nathan Cyprys; stylist, Corey Ng, P1M; hair, Cia Mandarello, P1M; makeup: Vanessa Jarman, P1M.