Ally Frankel, Makeup Brand Co-Founder

FLARE #HowIMadeIt celebrates 100+ talented, ambitious and driven Canadian women with cool jobs. Want what Ally has? Here’s how she did it

Ally Frankel posing with headphones

Ally Frankel; Toronto;


Let’s say we’ve just met at a cocktail party. How would you describe, in a nutshell, what you do?

I am the co-founder and chief inspiration officer of a makeup brand called Nudestix. It’s easy, fast, fun and perfect for that everyday girl (or boy!) who wants to look like themselves (and feel like themselves)… but a little bit better.

Where did you go to school and what did you study?

I’m going to med school this fall at the Royal College of Surgeons in Ireland. My time will be mainly spent on my studies however I’ll still be a part of Nudestix, probably just in a more local (to Europe) way.

What was your first paying gig out of school? (In your field, or not.)

My first paying gig was Nudestix, which I started with my mom and my sister Taylor when I was 14.

What was your BIG break? How did you land it?

My first big break was also Nudestix. We had this amazing no-makeup makeup idea that was very taboo at the time because everyone wanted full-face coverage and colour. We created a brand for the space in between skincare and more-is-more makeup.

Describe the moment in which you first realized, I think this is actually going to work out?

Probably when we launched in Space NK, a beauty retailer with stores in the U.K. and United States, and landed Sephora. It brought the brand to life in a way where I was like, Wow this is actually happening, we’re selling our products in stores.

What would you say has been your biggest failure or shortcoming, career-wise, to date? How did you bounce back?

Probably not being able to fully commit to my job since I also had to attend and finish high school at the same time! I had to learn to take a bit of a back seat in some areas of Nudestix.

Name one piece of career advice you always give.

Do something that you’re passionate about, because if you’re passionate then it makes your work 10 times easier.

Did you deal with barriers in your field because you are a woman? If so, what were they?

There’s a large feminine presence in the beauty industry, so I’ve never really felt any barriers.

Are you making a fair income for your work? Why or why not? Do you have a side hustle for extra cash? If so, what is it?

Yes, I’m definitely making a fair income.

What’s the worst stereotype you’ve heard about millennials at work?

That we’re irresponsible. I think that millennials are very hard workers. We sometimes get side-tracked on social media, but we definitely always get the job done.

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