Every October, glitz and glam come together for a good cause: raising funds for breast cancer awareness and support for young women facing the disease. And there’s no party that does that better than .
’s chicest annual fundraising event is marking its 15th anniversary with a Paradise City-themed bash to end all bashes. To celebrate, FLARE asked 15 women involved in the event to share their favourite memories from parties past.
Launched in 2002, Boobyball began as a response to a sudden and unexpected breast cancer diagnosis that had rocked a group of friends in their 20s. Sarah O’Regan (pictured below) discovered she had aggressive and advanced breast cancer at 23. Her friends Amanda Blakely and Ashleigh Dempster decided to throw a party in Toronto in her honour. Sarah arrived at the event having finished a round of chemo just hours earlier and was greeted by 600 budding young philanthropists. In the years since, Boobyball has raised more than $3.8 million for Rethink, with parties all over Canada. Today Sarah is in remission and a healthy mother of three.
This year Boobyball 15: Paradise City kicks off in tonight, October 22, October 27 and October 28. Even if you can’t make it, the event planners have made sure you can take part and throw your own #MyBoobyball at home with this great DIY .
Find out more about the party that made breast cancer awareness cool, and read memories shared by women working behind-the-scenes to make it all happen.
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"Without a doubt, my most standout Boobyball memory was the one that started it all for me: my first Boobyball in 2008. The theme was James Bond 007, and as you can see I wore a custom-made black dress with a high slit, created by Canadian costume designer Tanya Batanau, and the highest heels imaginable from Holt Renfrew.
Boobyball co-founders Ashleigh Dempster and Amanda Blakely invited me to the party. I was working at MTV at the time and brought my cameras along. I was blown away by the event! Having always thought of breast cancer fundraisers as being a bit boring and aimed at a much older demographic, I couldn't believe how many young philanthropists were gathered in one room having fun raising money for such an amazing cause. That night Ashleigh and Amanda asked me if I wanted to be involved with Boobyball, and I said yes! I co-chaired Boobyball for the next six years, throwing some iconic parties and making a few memorable along the way." —Aliya-Jasmine Sovani, Boobyball co-chair (2009-2015)
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