Let’s face it—when the weather is this bitterly cold, it doesn’t matter how cute your outfit is when you have to cover it up with a coat. On the side, it doesn’t matter how plain your outfit is on the inside if you’ve got just the right coat on the outside to show off your sartorial prowess. Invest in a coat with of-the-moment design such as a combination of prints mixed with colour blocking, or grab a zesty bright cocoon coat to throw on over your layers. Whatever your choice, more-is-more is the approach as you can let your coat do the speaking and keep the rest of the ensemble simple. It may be the one time Outer Beauty trumps Inner Beauty.