Forget Severed Heads, Let’s Talk About the Turbans at Gucci, Shall We?

Here we go again

Gucci turbans on models on their fall '18 runway
(Photos: Imax Tree)

Ugh. You can file this one under “Seriously?” Gucci–notably the , according to the Lyst index that analyses data from more than 70 million consumers—sent a variety of wild items down its fall ’18 runway in Milan on February 21 including, oh, and a baby dragon that would make weep. They also thought it wise to top the heads of several models with turbans that look identical to the traditional Dastaar worn in the Sikh religion. Gucci, why??

The brand’s been getting dragged on Twitter for the offensive, culturally appropriative headwear, which people are pointing out is not a hot new fashion accessory but an article of faith for those practicing the religion and, beyond that, one for which Sikh people have often been unjustly profiled or attacked while wearing.

how is it that a turban can be a hot new accessory for white models but when a brown man wears one he’s a target for violence? they love to steal & sell our culture, but they don’t love us.

— leo kalyan (@leokalyan)

Dear , the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products

— Harjinder Singh Kukreja (@SinghLions)

It’s such an ignorant move though like seriously? Turbans are part of Sikh culture, not to be a fashion statement. People wear them to show respect & pride yet don’t seem to understand.

— priya♡ (@BLOOMSPRIYA)

Canadian actor and sometimes model Avan Jogia—he walked in the —also tweeted at the brand for its misstep, pointing specifically at the lack of diverse models wearing the turbans as opposed to the appropriation of religious dress.

Yo.. … I mess with you guys… but this isn’t a good look for you… could you not find a brown model?

— Avan Jogia (@AvanJogia)

and please, other people of colour, this happens to ALL of us, say something even if it doesn’t apply to you personally. I got you, if you got me.
Peace and love.

— Avan Jogia (@AvanJogia)

Many are noting that other items sent down the catwalk resemble , and in one specific look, a headpiece that looks a lot like a , a.k.a. a Hindu or Buddhist temple. *Insert infinity eye roll emojis*

Gucci, we love you: your are resplendent; you made us wonder if we did in fact desperately need fur-lined leather loafer mules after finding them ridiculous for months; your magpie runway and editorial styling is the definition of whimsical. But as the biggest (and one of the most heavily copied) brands in the world atm, we expect better, point blank. Fingers crossed some version of this ignorant headwear doesn’t trickle down to our local fast fashion brands in six months, yes?


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