How to Become a Social Media Star: The Overachievers

Purveyors of perfection porn, these high-octane women inspire envy
 and irritation in equal parts

eva chen

Former Lucky editor-in-chief, and new head of fashion partnerships at Instagram,  appears on the red carpet alongside Gigi Hadid one moment, has a baby playdate with style-star moms Miroslava Duma and Nasiba Adilova the next, then poses with Prabal Gurung, chills with the designers behind Peter Pilotto, and punctuates it all with dim sum and doughnut stops.

A photo posted by MARISSA WEBB (@marissawebb) on


Banana Republic creative director, , meanwhile, pushes a positivity agenda (“Be happy. It drives people crazy”) while traversing the globe in four-inch heels.

A photo posted by Sophia Amoruso (@sophia_amoruso) on


Nasty Gal founder is the wild card of the group, a status suited to the woman who created the hashtag #GirlBoss. Neither polished nor polite, she documents work, partying and hanging with Courtney Love. When the overachiever’s ambition meets Instagram filters, life is as fabulous as it is impossible.

TIP: “Make things worth sharing.” —Sophia Amoruso

Meet the Social Media Stars:
The Twitter Feminists
The Food Porn Stars
The Front-Row Posse
The Thirst Trappers
The Jocks
The Wellness Gurus
The Pets
The Comedy Nerds
The Beauty Queens
Return to How to Be a Social Media Star

Click through the gallery for a selection of The Overachievers’ best posts

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