We’ve long admired Carrie Underwood’s luminous complexion (not to mention her overall bombshell beauty and booming voice)–and it seems Olay does too. The skincare giant announced this morning that Underwood will be their first celebrity brand ambassador for North America. To start the two-year deal, the country music sensation will appear in an ad campaign centered on the idea of challenging skin to be its best. Also, next year, Underwood will be the face of a yet-to-be-launched skincare line. As she currently gears up for the fall leg of her Play On tour (with stops in Toronto, Penticton, Vancouver, Edmonton and Calgary), there’s no doubt this newlywed will be keeping busy.